Audi drives in electric in India; considers local production to get competitive

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NEW DELHI: Electric is the buzzword for German luxury maker Audi which drove in its first set of green cars in India under the e-tron badging, costing Rs 1 crore and above (ex-showroom), as the company takes on compatriot Mercedes Benz’s EQC and prepares a line-up ahead of Tesla’s entry.
The company is also considering local assembly of electrics in India over the next few years, and the plan would be rolled out jointly with parent Volkswagen and India lead brand Skoda.
Hit hard by stiff competition, Audi had been struggling for volumes in India over the last few years and the problems further compounded after the company decided to move out of diesel last year.
However, with a stable petrol strategy and now a firm eye on electrics, the company – which once was the top luxury seller but now is behind BMW and Mercedes (that leads) — is confident that it will make a comeback….

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