BJP first to recognise social media as the new electoral battlefield | India News

NEW DELHI: Social media in past few years has emerged the new battlefield in electoral politics.
These days, social media is playing a significant role in influencing voters and this is the reason why the importance of social media has increased a lot in the present election scenario.
Talking about political parties, the BJP was first to realise the importance of social media. Ahead of the 2014 Lok Sabha elections, the BJP had extensively used social media to create an atmosphere in its favour across the country.
The Congress could not understand the importance of social media during the earlier days, but the continuous electoral defeat made it realise that they have to beat the BJP not only on the ground but also on social media platforms.
Gradually, all other political parties in the country became active on social media platforms and almost every party has also constituted IT cell…

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