Madhya Pradesh Congress media coordinator Narendra Saluja doesn’t let visitors shift his focus from the live inputs — videos shots and text messages — he is receiving from Kamal Nath’s rally in Vidisha .
In the next room, media department in-charge Shobha Oza, former President, All India Mahila Congress, is briefing a group of journalists about the party’s programme.
STRENGTHS
◼ Congress feels it has a real chance because the BJP is facing 15 years of anti-incumbency.
◼ Organisational network has expanded. More than 100,000 workers have been accommodated in new units.
◼ With Kamal Nath and Jyotirdatiya Scindia taking centrestage, the Congress presents a more united front this time.
◼ Congress’ has a well planned social media campaign. It has already hit the ground with rallies of senior leaders.
◼ The Congress hopes to gain from the unrest within the upper castes.
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WEAKNESSES
◼ Candidate selection is going to be a difficult task.
◼ Congress has been out of power for 15 years. Energising the party cadre will be a real challenge.
◼ Managing potential rebels after ticket distribution.
◼ Mobilisation of resources.
◼ Preventing division of anti-BJP votes in areas bordering UP, where Bahujan Samaj Party has a base.
