Cristiano Ronaldo knocks off $4 billion from Coca-Cola’s value

BUDAPEST: Footballer Cristiano Ronaldo inflicted a $4-billion loss on soft drink major Coca-Cola with his gesture of putting aside two bottles of carbonated drinks and picking water instead during a press conference ahead of Portugal’s match against Hungary.
The Portuguese star footballer, who plays for Juventus in Serie A and is acknowledged as one of the two best footballers of current era alongside Argentine Lionel Messi, sat down for the interaction with a teammate and moved the Coke bottles aside before picking a water bottle.
Coke is a sponsor of the ongoing Euro 2020 in which the former Real Madrid star is leading Portugal.
Spanish newspaper Marca has reported that Coca-Cola’s shares took a dive and left the company with billions of dollars in losses.
“Coca-Cola shares dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, meaning the company’s value fell…

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