‘Hardcore’ Elon Musk drives into a culture clash at Twitter

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SAN FRANCISCO: After snapping up Twitter, one of Silicon Valley’s most iconic companies, Elon Musk swiftly introduced his no-holds-barred work ethic, setting up a bitter culture clash with thousands of workers who still believed in the platform’s higher mission.
In less than a month, Musk sacked half the company’s 7,500 employees, axed executives and engineers who disagreed with him and finally imposed an ultimatum: work “extremely hardcore” or leave.
The style is reminiscent of what Musk pushed through at Tesla, SpaceX and his other companies, where the multi-billionaire drove his teams hard, seeing their personal sacrifice as the key to success.
After an initial willingness to wait and see, Musk’s style has proved disconcerting in a company culture that valued ethics and a strong sense of community, even when worked hard.
“I have the impression that Musk really likes humanity but…

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