hero: Hero Electric takes Hero Moto to court over brand

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CHENNAI: Just over a decade after the different factions of the Munjal family hammered out a settlement of its various businesses, growing interest in electric vehicles has landed two sections of the family in a legal tangle.
Vijay Munjal and his son Naveen Munjal, who own Hero Electric, have taken cousin Pawan Munjal, CMD of two-wheeler market leader Hero MotoCorp, to court. The point of contention – the use of the Hero brand name for Hero MotoCorp’s soon-to-debut electric vehicle range. Vijay and Naveen Munjal’s Hero Electric has been in the EV business for 15 years but since EVs were not top of the mind as a business segment until now, the branding issue did not crop up before, said sources. With Hero MotoCorp getting into the EV segment in March this year, Vijay-Naveen Munjal are claiming exclusive use of the brand name in the EV space.
“Now that EVs are red hot, suddenly the use…

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