IndiaMART acquires 26.01% stake in EasyEcom, invests Rs 13.3 crore

NEW DELHI: Online marketplace IndiaMART on Thursday said it has invested about Rs 133.5 million via its wholly-owned subsidiary Tradezeal Online Pvt Ltd to acquire a 26.01 per cent stake in EasyEcom. Edgewise Technologies – under the brand name ‘EasyEcom’ – offers AI-driven omnichannel inventory and warehouse management solutions to merchants. Its solutions allow merchants to allocate, track and reconcile inventory across various online and offline sales channels.
It also offers additional modules which automate other back office functions of merchants, such as shipping related payments reconciliation and returns reconciliation.
“This transaction is a part of IndiaMART’s ongoing efforts to make commerce easy for Indian merchants. Merchants across India have increasingly started to realise the importance of adopting various online sales channels, and the market in itself is large and…

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