India’s Shemaroo Entertainment Ropes in Polygon to Launch Bollywood-Themed NFT Marketplace


The Polygon blockchain has bagged another significant partnership in India and this time, it is for the benefit of cinema buffs in the country. Shemaroo Entertainment has partnered with Polygon to launch an NFT marketplace, themed on India’s Bollywood film industry. Shemaroo announced the development on Thursday, February 9. The entertainment and media company has decided to name its upcoming NFT marketplace ‘’, and it will be launched in the coming days.

Polygon is a green and energy efficient blockchain, created by a team of Indian developers including Sandeep Nailwal and Anurag Arjun. Since NFT marketplaces seem to see constant engagement and transactional processes, basing them on green blockchains tends to reduce the overall running and maintenance costs associated with buying and selling NFTs.

“By leveraging Polygon’s next-gen scaling platform, Shemaroo will be able…

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