Instagram is building a ‘Favorites’ feature so you don’t miss important posts

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Instagram confirmed it’s developing a new feature called “Favorites,” which would allow users to select certain accounts whose posts they would like to see higher in their feed. A similar feature already exists on Facebook where it gives users a bit more control over the News Feed algorithm. On Facebook, users can select up to 30 friends or Facebook Pages whose posts get shown higher in the News Feed. It’s unclear what limit an Instagram Favorites feature would have, however.

The Instagram Favorites feature was recently spotted in development by reverse engineer Alessandro Paluzzi, who found a new pushpin icon for Favorites in the Instagram Settings menu, and other details about how the feature may work.

According to screenshots Paluzzi posted on Twitter, users will be able to search across the Instagram accounts they are currently following to create a list of Favorites. This…

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