Instagram is going to become more video focused over time


Instagram chief Adam Mosseri said “more and more” of the social media platform will become video-focused over time, defending Instagram from widespread complaints about changes that have made it more like competitor TikTok—a move that had angered creators like Kim Kardashian and Kylie Jenner, two of the most-followed people on the app.

He said the app is going to continue to support photos, but he believes it will become more video-focused over time since it is what people are liking, sharing and consuming on the platform. Mosseri said that he has also heard a lot of concern about recommendations, which are posts that appear in users’ feeds from accounts that they do not follow. He said recommendations are meant to help users discover new content, and they act as one of the “most effective and important” ways to help…

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