Juventus will be known as ‘Piemonte Calcio’ on the next FIFA game after signing a naming rights deal with Pro Evolution Soccer.
FIFA’s traditional rival have stolen a march on their video game competitor, although the names and faces of Juventus players will stay realistic.
The 2020 version of PES secured exclusive naming rights with an agreement between Konami and the Italian champions.
This deal entitles PES to the name, kit, stadium and badge for Juventus in their game.
The licensing issue has pushed many gamers to FIFA over the years as they enjoy playing with more realism.
But PES are fighting back and over the past few seasons have incrementally started to claim rights of their own.
Barcelona, Liverpool and Inter Milan have agreed partnerships from everything from team strips to crowd chants.
But the fact that Juventus and Cristiano Ronaldo are now PES property will particularly rankle given that the striker has been a cover star for FIFA in the past.