LinkedIn is scrapping its Stories feature to work on short-form video – TechCrunch

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What do LinkedIn and Twitter have in common? They both introduced ephemeral story features that were pretty fleeting. LinkedIn announced today that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform.

LinkedIn announced the upcoming change to warn advertisers who might have already purchased ads that would run in between Stories. Those will instead be shared on the LinkedIn feed, but users who promoted or sponsored Stores directly from their page will need to remake them.

LinkedIn introduced Stories in September, around the same time that Twitter rolled out Fleets to all users before doing away with the feature. This was part of a larger web and mobile redesign, which also added integrations with Zoom, BlueJeans and Teams to help professionals stay connected while working from home. But according to…

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