OnePlus, the popular Chinese smartphone maker plans to expand with a focus on Tier 2 cities by partnering with Reliance Digital. The company is already tied up with Tata-owned retail chain for electronics, Croma back in September. OnePlus tests offline smartphone sales with Reliance Retail tie-up and the company is testing offline handset sales with India’s Best Online Electronic Shopping Store, Reliance Digital.
Roping in both the big names in the offline retail industry in a span of two months puts the company at a position of strength. As part of the partnership, the company will open OnePlus kiosks inside 20 Reliance Digital stores across the country. According to a report by Business Standard, General Manager for OnePlus India, Vikas Agarwal stated that this move will improve the visibility of the company to strengthen its position against its rivals. This will also allow OnePlus to reach a new audience in the segment where it does not “have a larger presence”.
The report noted that the Kiosks will launch from October 30 to aim the Diwali sales and they will only stock the OnePlus 6. The upcoming OnePlus 6T will come to kiosks after its launch. This strategy is an expansion of the existing plan where OnePlus is increasing the number of exclusive OnePlus Experience and Authorized stores across Tier-1 cities in India.