Take a minute to imagine this sentence being whispered into your ear. If that thought elicits a tingle around the neck, you may have experienced autonomous sensory meridian response or ASMR. This strange sensation triggered by, among other things, whispering, card shuffling or chewing noises can induce relaxation in viewers and videos online attract millions of views. But what exactly is going on in our brain? In this week’s Science with Sam we look at the science of ASMR.
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