Tanishq sets its focus on light-weight gold jewellery

CHENNAI: With an eye on rising gold prices, jewellery brand Tanishq is betting big on light-weight gold jewellery. It aims to move more than 50% of its gold jewellery range to its recently introduced ‘Hi-Lites’ segment in 12 months.
Titan CEO (jewellery division) Ajoy Chawla said, “The Hi-Lites range offers among the lightest weight products in the market and, after our soft launch before Diwali, it has already seen a sharp growth in new customers in Q3.” Tanishq’s overall customer growth is up 32%, but the brand saw a 39% growth in new customers. “New customers typically buy gold and day-to-day wear and the Hi-Lites products have contributed 40% of the gold jewellery sales,” he added.
In the second phase, the company will add more products to the light-weight category. “We are already looking at all our bestsellers and, in future, all new products will go through the process of…

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