TCS to invest $30-40 million annually in global running sponsorships, community programmes during 2022-29

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NEW DELHI: Tata Consultancy Services (TCS) on Wednesday said it plans to invest up to $40 million annually in global running sponsorships and related community programming from 2022 to 2029.
The Mumbai-based company has also signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029, a statement said.
TCS’s extended partnership with NYRR follows its announcement earlier this month that it will become the new title sponsor of the London Marathon starting in 2022.
“Collectively, TCS plans to invest $30 million to $40 million annually in global running sponsorships and related community programming from 2022 to 2029,” it said.
TCS chairman (North America) Surya Kant said the company is delighted to extend its sponsorship of the TCS New York City Marathon, the foremost running event in the…

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