|Image Credit:Jeenah Moon/Reuters|
Tesla Inc (TSLA.O) aims to start initial production of its long-awaited Cybertruck by the end of the first quarter of 2023, pushing plans to start production later this year, a person familiar with the matter told Reuters on Thursday.
He said the delay comes when Tesla changes the features and functions of the electric pickup to make it a compelling product as competition heats up in the segment.
Tesla is expected to produce a limited production of the Cybertruck in the first quarter of 2023 before ramping up production, the source said.
Tesla did not immediately respond to a request for comment. Tesla, the world’s largest electric car maker, produces electric sedans and SUVs, but has lost the pickup truck segment, which is profitable and hugely popular in America.
Ford Motor Co (FN) and Rivian Automotive (RIVN.O). are ahead of Tesla in launching…