Bridging the Divide
In terms of solutions, Shaban-Nejad said, “We emphasize the importance of clear, consistent, targeted, unambiguous messaging, which considers differences in populations’ dynamics, characteristics, and their nature of concerns.”
While not possible for all health care professionals, Ryan Knopp, MD, a family physician in Manhattan, KS, recommends spending as much time as necessary to listen to and address patient concerns. He reported success with this approach on a recent Twitter thread:
“Happy day for me. Several people I care a lot about got the COVID vaccine today, overcoming some hesitancy. What do I say to my patients who are unsure about the vaccine? This:” he wrote, and then outlined his approach to talking with them in subsequent tweets.